L'Art de la Récup (The upcycling art)
This is the global communication project I did for my bachelor degree of visual communication.
The aim of the project was to create a campaign to informe people about upcycling and encourage them to do it, in order to reduce the amount of trash they produce and preserve the environment.
An ad I created for the project, in full CG, to show that what we consider as trash can be used to create beautiful objects. It says: " Your trash has never been so sexy!"
This poster is a parody of an IKEA poster, but instead of the price of the furniture, there is just written "0€", to show people that upcycling is also economic.
Candles made with old bike chains
Clock made with dominos
Mirror made with plastic spoons
Sofa made with an old bathtub
Logo of the project